On one level, the camouflage trend may have come from a street trend: gang members started wearing the stolen camouflage flak jackets around, clothing companies picked up on this, and the trend was turned into fashion.
On a more abstract level, the use of camouflage as a print in civilian wear may be a symbol of how American corporations are using the war to make money. Commercializing camouflage by bringing it into "fashion" could be a statement about the commercialization of warfare.
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