I was wrong: New sportswear

Huh.  Right after I post this argument for the glorious future of body-conscious, minimalist, eco-friendly garments made of hi-tech fabrics, the preeminent company designing and manufacturing such garments abruptly folds.  I guess I was wrong?  Or maybe the article's headline is right and the problem is just that the concept was "ahead of its time."  Still, I guess I was wrong about this trend happening soonish.  Too bad.