Head-to-toe

You hear it all the time: “I would never wear a whole outfit by one designer. I like to combine designer clothes with cheap stuff from H&M and vintage store finds to create my own unique look.”

“Unique.” Ha! That same unique look is worn by every single celebrity, rich person, hipster, and “fashionista” in the world. Sure, one person may combine that thrift-store jacket with a cocktail dress while another pairs it with an ironic T-shirt, but both people are wearing essentially the same look: that “I created my own unique style by wearing a bunch of stuff that doesn’t go together” look.

I’ll admit that, within the context of this now-ubiquitous “look,” creating a successful outfit requires some creativity. Honestly, it is quite a challenge, and someone devoted to getting it right can spend a great deal of time doing all the shopping and outfit-planning it requires. But to what end? A person who dresses like this may be wearing a unique outfit, but they are not sending a unique message. Instead they are sending the same message as everyone else on the planet: “I want to look creative, I hope I look cool, God these booties are uncomfortable, did I overdo it with the beret? Are people looking at me?” In other words, no message at all, except for a vague, self-centered longing for an identity. I think it’s only a matter of time, now, until people realize how shallow, boring, and essentially hypocritical this message is, and start looking for a new one.

I’m not asking for everyone to become genuinely unique and creative with their clothes. My, what a trial that would be! No, in fact, I’d prefer it if people dressed a little more alike, if that’s what it takes to get a new style going. After all, it’s nothing out of the ordinary for the majority of people to send the same message with their clothes; that’s what fashion is. In fashion, everyone sends the same message with their clothes at the same time because everyone in the society is going through the same things: the same economy, the same world events, the same environment, the same popular culture. Think back to some fashions that meant something (they’re easy to remember since we’ve now been recycling them in our creative outfits for the past ten years): flappers (“We’re liberated, we have legs, hooray!”); the New Look (“Yes! The war is over! we feel like looking HOT”); Courreges and space-age fashion (“We’re exited about the future, we’re going to fly to the Moon, we have even more legs, hooray!”). What fun those all were. These days, however, with our “unique” outfits, we’re trying to deny the fact that we’re all experiencing the same things. Instead we’re focusing on all the different experiences that are available to us now as a result of globalization and the internet, and that proliferation of possibilities is showing up in our wacky mish-mashed wardrobes.

But everyone is scared, too. And I think that fear is what’s causing us to place so much emphasis on creating a unique (but ultimately uncreative and “blocked”) style of dress. In this new world, with all its problems and possibilities, we’re afraid of losing our identities, of being submerged in mass culture. We’re insecure, so we’re exhibiting self-conscious, self-centered behavior. This is manifesting itself not in a new fashion, but in a new use of fashion.

Until recently, fashion wasn’t a very important part of most people’s lives. It was something that decorated, commented upon, and reflected life, but it wasn’t the focus of life. But since the millennium, fashion, and all the arts, have grown out of their proper contexts. Instead of being treated mainly as a decoration for life, the arts have come to substitute for it. We would rather look at art than what’s really going on in the world. Nowadays everyone wants to work in, or at least feel like they’re an expert in, film, fashion, music, writing, or art. Witness TV shows like The Hills and Project Runway: we’re all fascinated by people who are “making it” in these creative fields, and we think that in order to be truly unique and authentic, we have to be involved in creative pursuits ourselves, too. Witness the insane art market: everyone who can afford it is gobbling up art at high prices because they hope that its creativity and uniqueness will rub off on them.

But all this is an illusion. We can’t, as a culture, come up with a new statement in fashion because we’re overly focused on the fashion itself. Sooner or later, the feedback loop will have to break down, as a cannibalizing culture finally consumes itself. At that point, designers and other artists can turn back to looking at life, instead of at art, and a genuinely new style will grow out of that—one that reflects our times, our collective mood, and our culture’s aspirations. People—lots of people—will adopt the new style, and go from trying to be creative with their clothes to being genuinely creative with their lives—from insisting on the important uniqueness of their individuality to collaborating more in groups. Looking forward to that is very exciting.

I have a few ideas about what might happen, and I’ll probably post some of them later. But for now, I just want to predict (and pray) that before too long, we’ll start being able to say, “I’m wearing head-to-toe [blank],” and be proud of it.