Body con

I wrote earlier about my prediction that underwear would be "cast off as an unnecessary artifice standing in the way of fashion’s reimagining of the body." I now have a clearer sense of how that reimagining is going to take place. We're seeing its beginning in the body-conscious or "body con" trend, which I believe is related to the trend of "new humanism" in society and culture.

Superficially, body con is a sexy, show-off-y look. But at a more basic level, it's about the body, and letting the body beneath a garment determine the shape of the garment. No other style could be more human-, as opposed to fashion-, centric. This return to the body, after seasons of shapeless baby-dolls, sacks, and bubbles, signals the beginning of a turn away from "art" and towards "life" as the model for fashion.

In May of 2006, during the heyday of the shapeless dress, a representative piece of fiction appeared in Harper's. The story, "A change of fashion" by Steven Millhauser, chronicled the rise and fall of a spectacular fashion trend in which women's dresses grew to be as large, sculptural, and complex as houses, to a point at which women could withdraw into them and remain incommunicado for days at a time; suddenly, at the height of the trend, it reversed itself, and women went back to wearing regular, person-sized dresses. I think this story was about the overgrown artiness of our culture, for which fashion has been only one outlet.

A similarly representative piece of writing for the body con trend just ran in the New Yorker: Michael Chabon's essay "Secret Skin: An essay in unitard theory" (March 10, 2008). Although Chabon's topic was the archetypal superhero costume, his theory of its significance is just as applicable to contemporary body con fashion: "it ultimately takes its deepest meaning and serves its primary function in the depiction of the naked human form, unfettered, perfect, and free."

Just as the ancient Greeks celebrated their humanistic worldview by wearing draped garments and exercising in the nude, we are beginning to manifest a return to a human-centered view of things by wearing human-centered clothing. But also like the Greeks, we're striving toward not a completely "natural" human form, but an idealized one. This idealization is evident in two currents within body con: the unification and re-shaping of the body.

The drive toward unification is evident in the trend toward one-piece garments. Prada, Halston, Stella McCartney, Betsey Johnson, and many others showed jumpsuits for spring. The "one-piece" category at American Apparel is also going stronger and stronger. This new enthusiasm for all-in-one garments indicates a high regard for the aesthetic of the body-as-a-whole -- a regard high enough to overturn the shifting collage of separates that has been the basis of styling for decades now.


The re-shaping tendency is showing up in the growing popularity of all-in-one shaping garments. This got started a couple of years ago when a retro-ish corset trend showed up. But now, with Spanx, which celebrities are always talking about in tabloids, and products like the Dreambody, which I learned all about from a mesmerizing infomercial at the gym, there's a new market for undergarments that take a lumpy, out-of-shape body and magically streamline it.


The new unified, reshaped body is a sign of what the new humanism is looking for: a way of life modeled on the icon of inherently-perfect homo sapiens. I'm predicting that the "body con" trend will continue and extend past its roots in sexiness and provocativeness into a more general wide-range, long-term, minimalist, form-fitting trend in clothing.

Update 4/9: The Met is planning a May exhibit that "will explore the symbolic and metaphorical associations between fashion and the superhero" and "reveal how the superhero serves as the ultimate metaphor for fashion and its ability to empower and transform the human body."

Update 4/17: The NYT reports how designers are being influenced by the comic book aesthetic