Japanese haircuts

Japanese people have really, really cool haircuts.  The stylish ones are way more sophisticated than what most Americans get.  And they are just totally different in the way they're layered.  For example, try looking at this link: and specifically click on the woman in the thumbnail third from the right, and mouse over the back view of her head.  See how extreme the layering is, with that very top-heavy design?  That is so cool!  Why don't Americans get that?  I have a Japanese hairstylist and have been wanting to ask her to do something similar for a long time but my hair is only now long enough to try it.  I'm thinking of doing it soon and am hoping my hair will be the right texture, and that she's into giving that kind of haircut (hopefully she doesn't hate the Japanese style and that's why she moved here in the first place).  Anyway, that site has a bunch more amazing hairstyles, I get obsessed with it, so I hope you have fun too.  The "gel nail" section is also incredible.

So, prediction I guess?  Eventually people in the U.S. will catch on to how awesome Japanese hair is and try to get it themselves?  There's no doubt we're influenced by that style, but no one's really going for it.

The dress is dead, the pant is dead, the jacket is dead, long live the new sportswear

This Times Style piece covers the news that "the dress" "is dead."  As usual, no concrete reason is given -- apparently, “the eye is looking for something new, and so is the psyche."  Whatever.  I think all these old categories -- "the dress"; "the pant" -- are outdated, and that it's the entire dizzying, lucrative dance of separates that consumers, their eyes, and their psyches are sick of.

So, my big, long-range prediction is that old separates categories, which have been eroding, are going to finally wash away, and in their place more total-look, perhaps one-piece, minimalist, body-con-influenced outfits will come into fashion.  And as has been the way this happens since always, the new look will come out of sportswear -- actual sportswear, like you wear to play sports in.  The modern equivalent of what the stuff we call "sportswear" now used to be.

This trend has begun with the interest in dancewear and the "superhero" look.  It could continue with a revolution in material.  Comfortable, high-performance, eco-friendly, temperature-control, sweat-wicking fabric will finally cease to exist exclusively in the realm of exercise clothes and move into regular casual and formal clothes.  Design features of activewear, such as protective padding, zip-in-zip-out coordinating garments, etc., could then follow.

A really modern men's suit, for example, would be a form-fitting garment made of high-tech fabric worn over some kind of  body-shaping or -enhancing "armor."  Very Japanese, very superhero, very Aeon Flux.  Very Clockwork Orange.  Very environmentally-friendly, inexpensive, no-fuss, tough, modern.

A really modern women's outfit would, indeed, include some kind of leg covering.  (It's the extraneous fabric and modesty-related inconvenience of dresses and skirts that really makes them old-fashioned.) It would be basically along the same lines as the above-imagined men's garment, only cut to flatter a woman's body.

Update 5/6/08: Madonna may have chosen sportswear as her new look.  Her clothes in the video for 4 Minutes are a perfect example of New Sportswear.

Update 7/4/08: If even Free People is making corset-influenced clothes, something must be going on.

Long hair for men

I've been floating this idea to lots of people recently and everyone hates it.  But I still think it's a good trend.  Nothing grody, just to-the-collar or a little past.  No ponytails, necessarily (although that could be a great dirtbag look).  Kurt Cobain stuff.  It's how the high school boys wear their hair, and trends start in kid culture more and more these days (here's another youth hair trend (chunky highlights) that I think adult women will start wearing soon), so I think once those kids are in their twenties (in just a couple years) this could start to get big-time.  And with all the employers rushing to accommodate the lifestyle demands of Millennials (while whining piteously about having to do so), a less-clean-cut look will get accepted more easily than you might think.  There's already a movement towards this in the slightly-oily mini-mane that the kind of bankers who idolize Patrick Bateman have been sporting.  This also fits with the long hair trend with women.

No shoe is a good shoe

An emerging clothing trend that matches the theme of New Humanism (a reconsideration and redesigning of lifestyle around "natural" human biological/psychological needs) is the interest in shoes which attempt to replicate being barefoot, with the theory that this is what's best for feet and the body.  This week's New York Magazine has an article about it.  The aesthetics of the no-shoe shoes might need some working out, but overall I think the "barefoot" trend has good potential to catch on.

Plum

An article today in the Times discusses the implications of the trend of businesses naming products and services after the color/fruit "plum."

Lots of associations with plum are tossed around in the article. Plum the color is said to evoke royalty, sophistication, emotion, individuality, class, calm, cleanliness, health, vitality, and purity.
Plum the fruit, in its literal form, is described as connoting sweetness and naturalness. But most of the discussion of plum the fruit centers around its metaphorical connotations, which have to do with something highly desirable and elite -- "something you strive for" -- such as a "plum job" or "plum assignment." One CMO quoted in the article mentioned the sayings "sweeten the deal" and "juicy deal" and noted that "in many societies, plums are given as rewards or gifts."

The article doesn't do much to relate all these various connotations of plum together in a way that explains the zeitgeist of the trend. What's missing is a theory that relates the creativity and hedonism of the color plum's meanings to the business-speak, achievement-oriented overtones of plum the fruit.

My theory is that this "plum" trend is all about the convergence of commerce and art in marketing. With art's makers priced out of cities and its products priced out of the budget of most consumers, art for art's sake is a less and less viable pursuit. The tide is turning, and aesthetics is ceasing to be an end in itself and beginning to be a means of "making special" Western culture's main socially shared significance: capitalism. Consumption is now the most meaningful way for an individual to participate in the group; modern self-transcendence takes place through transactions.

The growing sophistication, beauty, and pervasiveness of marketing are evidence that advertising is fast becoming the art of the post-postmodern age. Plum is the perfect motif of this evolution because its multiple meanings as color and fruit encapsulate the hallmarks of the ascendant superrich whose purposes are served by consumer culture: their obsession with luxury; their equation of creativity with entrepreneurship; their monopoly on self-realization; their status as the new royalty; their ability to afford health and well-being; their power as patrons of the arts.

Plum is very much a business branding trend -- not a fashion or general aesthetic trend. The author mentions this point only at the very end of the article, in a bit of a throwaway. But I think it's quite significant, as it points out the exclusivity of "plum." Plum is not for the masses; it's for the rich, creatively-entitled elite, and in a type of self-enforcing sumptuary law, it will not be glimpsed outside their world.

African names

When/if Barack Obama is elected president, there will be a huge surge in African-American parents giving their kids traditional African first names.

Currently, it seems to be more common for African-Americans to give their kids African-inspired names as opposed to strictly "authentic," letter-for-letter African names. According to this article, this trend began when, "spurred by the black power movement and media phenomena like "Roots," certain prefixes and suffixes inspired by Islamic and African names, like "Lat," "isha" and "ika," became fashionable for black girls in 1975: Tamika (No. 3 among black girls in 1975), Latoya (16), Latisha (20), Latasha (75) and Shameka (88)."

If Obama is elected, the resulting wave of black pride will probably go even further in the direction of authenticity, with African-American parents researching traditional family names, looking into the meanings of African first names, etc.

Maybe parents of non-African backgrounds will give their kids African names, too. I could definitely see non-African-American, hard-core Democrats naming their sons "Barack." This could lay the groundwork for an increase in name-swapping among all ethnicities.

Perhaps we'll even see a reversal of the long-term trend of upwardly-mobile, non-Anglo parents giving their children Anglo names. For example, maybe in a few decades it won't be weird or offensive for a non-Hispanic couple to name their son "Juan." Such a trend could be a healthy personal-branding response to the increasing size, power, and importance of traditional ethnic minorities in the United States.

Homespun chic

The cheapest clothes are often the coolest. Subcultures tend to discover cheap ways of dressing (Edie Sedgwick's girls' skirts from the LES; hipsters' thrift store clothes; grunge rockers' work clothes), which then get knocked off mass-market style. You can still go out and try to buy "the real thing" for cheap once that happens, but the price of the original often goes up, and wearing the original is never quite the same again once everyone's wearing a copy from Urban Outfitters. There's one type of cheap clothing that can never be knocked off by mass merchants, however, and that's homemade clothing. I'm predicting that homemade clothes are going to be the next subculture fashion trend.

People are clearly interested in this. Teen Vogue has had a "DIY" section almost since it launched, I think, in which they show you how to turn an existing piece of clothing into a clone of some designer garment. Built by Wendy sells a book called Sew U, which teaches the basics of home sewing, as well as patterns. Project Runway obviously has people interested in making their own clothes, too.

I think a potential home-sewing trend would take a slightly different direction than the above examples, however. The reason more people don't make their own clothes is that sewing is so difficult and time-consuming. If more people are going to make their own clothing, it has to be easier and faster to make than conventional tailored garments. So, I think that body con will combine with the classicism of New Humanism to create an aesthetic of simple, easy-to-make knit clothing in a Nouveau-Ancient-Greek style (which has also been popular lately, with all the Greek drapery styles and the relaunch of Vionnet).

I'm wearing a dress today that I made in thirty minutes for $21. I learned how to make it by doing a little research online about how Greek chitons were made, got some fabric at Mood, and used my sewing machine (the pricey initial investment for doing this). I'll try to write up some instructions on how I did it, hopefully with a photo, sometime soon. It took me a few tries to figure out a pattern that didn't look like I was in costume, but what I ended up with actually looks pretty modern and vaguely Calvin Klein-minimalist.